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Gartner hype cycle social media
Gartner hype cycle social media




So in one of my areas of interest, Gartner says that Web 2.0 has a good chance of achieving the promise that is currently seen as so much hype and so is likely to emerge out of the trough, when it does get there, fairly quickly. Finally, public virtual worlds, which are suffering from disillusionment after their peak of hype in 2007, will in the long term represent an important media channel to support and build broader communities of interest.” “Later – in between two and five years – cloud computing and service-oriented architecture (SOA), which is moving up the Slope of Enlightenment, will deliver transformation in terms of driving deep changes in the role and capabilities of IT. “Although Web 2.0 is now entering the Trough of Disillusionment, it will emerge within two years to have transformational impact, as companies steadily gain more experience and success with both the technologies and the cultural implications,” said Jackie Fenn, vice president and Gartner Fellow.

gartner hype cycle social media

What will languish in the Trough of Disillusionment, and what will emerge onto the Slope of Enlightenment?

gartner hype cycle social media

What I find especially interesting is where on the hype cycle some of these technologies are, especially seeing their current and predicted positions along the Technology Trigger and cresting the Peak of Inflated Expectations.






Gartner hype cycle social media